Rewriting the DTC Rulebook

How to Build a Brand That Grows Deeper, Not Just Louder

Your ads are working. Your sales aren’t.

Rising CAC, one-time buyers, and endless discounting are silently draining your profits.

Rewriting the DTC Rulebook is a 29-page field guide distilled from 200+ hours of operator research and the growth lessons of today’s most resilient DTC brands. In less than 40 minutes, you’ll learn to escape shallow growth tactics and build a brand that compounds in value month after month.

What You’ll Master Inside

🔥 Emotional Storytelling Framework – Create campaigns that double repeat-purchase rates in 90 days.

💰 Brand Value Canvas – Raise prices without losing customers or margin.

📊 Owned Media & Distribution Checklist – Cut dependence on paid ads and reclaim control of your reach.

🧠 Assumption Buster Toolkit – Slash wasted spend by challenging copy-cat tactics and false assumptions.

Why This Book Pays for Itself

A 5% retention lift can increase profits by 25–95%. This guide shows you how to capture that lift with actionable frameworks you can apply the same week.

Download today and you’ll also receive 2,000+ viral video hooks—a bonus creative arsenal to power your next high-performing campaigns.